6 months to develop a startup idea from scratch and deep-dive into Barcelona’s rich startup ecosystem.

Through their journey, each team is accompanied by a Mentor issued from the professional landscape and the staff of the Ennova Student Association. In addition to mentoring, teams will get the possibility to pitch at world-class events such as MWC/4YFN. The experience will culminate with a final Gala in mid-april where teams will present their startup to a pool of investors.

Incredible opportunities
Ideaup is the perfect chance for you to start your entrepreneurial venture! plenty of opportunities to leverage!
Pitch at 4YFN / MWC

Mid-competition, a selection event will be held allowing several teams to pitch at MWC 4YFN an international event of global reach and recognition. 

1 mentor per team

Each team will have a Mentor attached dedicated to guiding them through their 6-month experience. This mentor will be a serial entrepreneur issued from the professional landscape.

final price: ESade ban & eworks mentorship

The winning team of the final gala will receive guidance and meetings with the ESADE Business Angel Network and be accompanied by eWorks during their 3 month acceleration program.

our mentors

Xavier Verdaguer
Serial entrepreneur based in Silicon Valley & Barcelona | CEO Imagine Creativity Center | Founder Innovalley, TMT Factory

Alexandre Gonzalez Capel
Economist. Founder & President of Cambra d'Emprenedors i Empresaris

Joaquín Serra
EVP and CBDO of Natura Bissé Group | Singularity University Ambassador

Adriana Freitas
Partner at Muster Ventures. Impact Strategy and Exponential Business Visionary

Laura Gómez Perarnau
"CEO & Founder - Catevering, Mujer emprendedora de referencia del 2020 en España (El Referente) "

Gemma Vallet
Digital Marketing & eCommerce Director I Innovation & Sustainable Branding I University program director

Francesc Saldaña
Co-Founder Maximiza Innovation & Growth / Representative President for CAT at Asociación Española de Mentoring

Humbert Conti
Founder Kenshô Sake & Professor (Agri-food industry)

Ramón Estrada
Scaleup Strategist · Coach 7-time entrepreneur

Pep García
CEO & Founder Maxchief Europe. President Academic Council Club Marketing Barcelona

Urs Rothmayr
Director Founder Institute Barcelona. Entrepreneur, Investor, Advisor and Mentor.

Kim Kastorff
MSc. in Management Sciences Esade, Founder and Director of KImpacto, Impact Investing at EADA Business School

Carlos Solana
Digital Business & Innovation Lead at Grupo MediaPro. Professor in Digital Business and Corporate Innovation at LaSalle and IEBS. Co-Founder of FASHIOP

Javier Sánchez-Marco
Entrepreneur, Mentor & Tech Investor (Glovo, TuLotero, Emérita Legal). Co-Founder of EelpTex.

a true professional event
Work in a PRIVILEGED environment

All IdeaUp events and activities will be hosted at ESADE’s Sant Cugat campus on the Innovation Rambla Labs. These spaces make the perfect ecosystem for  participants to kick-start their startups and be accompanied through their growth. Ennova Student Association will provide access to these labs and services for all participants as well as digital manufacturing tools (3D printing, electronics) or technological tools (VR/AR). Whatever your area, we got you covered!

Teams are made of students of diverse backgrounds to ensure each team has all the capacities needed (Business, Design, Programming).
Through the events, projects carried out by participants get more visibility and reach a wider and more specialized audience
Ideaup is a great opportunity to meet people and innovate.
It is also a useful networking tool between students and the professional world.



Objectives: Identify the Problems, the most relevant approaches and the Opportunities, that is, the space and the resources for “innovation”.

Concepts: Analysis, projection, value.

Output: Define the problems and the rules of the game that define the project.

Video Team Building

Video Mentors



Objectives: Find ideas that allow generating customer value in the inno-imagination spaces selected in the previous phase.

Concepts: Creativity, spontaneity, change, “Out of the box”.

Output: Limited list of Ideas (“Good ideas”) associated with each of the innovation spaces to build a value proposition

Video Ideation



Objectives: Construction of a prototype of the product or service to be able to use it as a learning and communication mechanism.

Concepts: Integration, Empathy, Reflection, Customer Journey, Service Blueprint, Prototype.

Output: Prototyping and how to use a solution.

Video Prototyping



Objectives: Generation of effective communication material to persuade an audience to validate the idea, generating attention and endorsing the product or service.

Concepts: Pitch, Communicate, Body Language, Effectiveness, Concrete, Direct, Persuasion.

Output: Effective presentation of the product or service.

Video Communication

Participation Information

  • All the events will be held in English and all formal communication will be done in English. All staff and mentors are fluent in English and Spanish. 
  • Application is open to all students of Bachelor or Master Degree of the Barcelona Area. Some of our partner Universities include ESADE (Business & Law), EPITECH (IT) & Toulouse Business School (Business). Eligibility of a candidate is not limited to partner Universities.
  • Application period closes Oct. 25th, spots will be assigned on a rolling basis

IdeaUp is a Covid-proof event. All formats and sessions have a virtual backup guaranteeing continuity over the 6 months of the program should the need arise. All face to face events will take place observing social distancing guidelines in order to reduce the social interaction between people and comply with regulatory measures.

Application process

  1. Fill in the form at the end of the website.
  2. After reviewing your application, we will convene for an interview (physical or virtual).
  3. If your profile is a match you will be issued an offer to participate in the program.

Participation to the event has a price of 75€. Payment will be required once a candidate has received an offer in order to validate a spot in the program. There are no application fees.

Participation fee includes all IdeaUp activities for its 6 months duration. 

  • Networking sessions (majority are catered events)
  • Keynote speakers (majority are catered events)
  • Possibility to Pitch at 4YFN (general admission ticket for each team member ~350€ value/person)
  • Mentor meetings and guidance sessions
  • Final Gala with an audience of investors and entrepreneurs
  • Competition organization and management